The original post was made on June 15th, 2022 on Shoutoutmiami.
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We had the good fortune of connecting with Sebastian Stahl and we’ve shared our conversation below.
Hi Sebastian, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
There are many important lessons that I’ve learned, but one that I think became very clear and is many times a huge block for many people in starting their own business and doing what they love is that fear is an illusion. For some time fear prevented me from taking action on what I wanted to do. It disguised itself as perfectionism, trying to make sure I had the perfect plan, that it was a perfect time, that I had all the resources, etc. I was holding on to a job, which for some time I did love, but for some time I had been ready for a transition, I had this yearning to do my own thing but I was very afraid to make the jump. I would justify even more by coming up with a list of things why it was not the time. We had a newborn baby, my wife was going to stay at home and not work to take care of her, etc. Then the pandemic hit and all that came crumbling down quickly. The company I worked for was in a tight situation and could not continue to pay for executives’ salaries, so in a way, the decision was made for me. The funny thing is that instead of feeling scared at that moment, I felt a sense of relief and excitement that I was finally free, that now I had no choice but to follow my dreams and start my own business. Now, I’m not going to say it was easy, and that there have not been big challenges, but what I can tell you is that we are able to adapt, in situations like this one we can become very resourceful l and find ways to make it through. Not only make it through but really start thriving. Being into running my business for almost two years now, these same fears come up in other ways, but now after that lesson, I have the ability to see them for what they are and not let them hold me back from the next big step that will take me closer to my goals.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
At Breadth, we are a restaurant first marketing agency. The idea for Breadth came from having been in the restaurant industry for a long time and getting to truly understand the business. Before Breadth, I owned and operated restaurants and then I became the head of marketing for a restaurant group that grew from 2 small restaurants to a hospitality group with multiple units and brands. We faced many challenges, one of them was the digital transformation and restaurants not being up to speed with that. We also worked with some agencies but there was a lack of direct experience in the industry which is essential to creating marketing strategies that truly work. Having the intricate knowledge of the business and having a very strong strategic mindset, I found that I could provide restaurant groups with what they really needed to have an impact on the development of their brands. We are different in that we really know what we are talking about cause we’ve been there, we are strategic and take the whole business into account, not just the marketing side of things. This is the key to our success and why our clients work with us.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week-long trip, where would you eat, drink, visit, hang out, etc.
Well, the first restaurant I opened was in Wynwood back in the day. It has become quite different and more commercial these days but I still think that it is very cool. The art, the people, the restaurant scene, it’s just a fun place to hang out. Depending on the mood and occasion, I would take them to walk around the streets, I would go in for lunch at Suviche, then go have coffee at Panther. Then a really nice dinner at KYU would also be great. I would also take them to Calle 8 at night, an informal dinner at Lung Yai (the Thai spot), then go for a salsa tour at some spots there with some local bands that are great.
I would also take them to Coral Gables, a bunch of good spots there, and it’s a very different vibe than a lot of areas in Miami. Also the grove and of course Brickell area.
The Beach (Miami Beach) I would take them to visit as it has some great spots and some pretty beaches, but honestly being a local I was never too much of a fan,
The Shoutout series is all about recognizing that our success and where we are in life are at least somewhat thanks to the efforts, support, mentorship, love, and encouragement of others. So is there someone to that you want to dedicate your shoutout?
Well, there are many people that have had a great impact and have helped me throughout this journey. First, my wife, has been an incredible support, we’ve gone through difficult times and she has always believed in me. My mother and other family members have also been of great support in many ways. Lastly, I would, say my friends and coworkers at Suviche Hospitality Andrei, Aliosha, and Ryan. I learned so much in my time working together which I honestly can say gave me many of the knowledge and tools I have used to get me to where I am today., and for this, I am very grateful.