Should You Hire an In-House Marketing Team or a Marketing Agency?

19 December, 2022

Wondering if you should hire a marketing agency? Figuring out if you should hire an in-house marketing team or a marketing agency can be confusing.

It can be tough to know what the best option is for your business, especially when it comes to something as important as marketing.

You want to make sure you’re making the right decision and that you’re not overspending on marketing. But don’t worry, we’ve got your back.

This guide will help clear things up for you. It explains the benefits of in-house marketing vs. a marketing agency so that you can make the best decision for your business.

Read on for more details: 

In-House vs Specialized Marketing Agency; Which Works Best for Restaurants?

There are two ways to do marketing for restaurants. One way is to have a team of marketing people who work only for your restaurant.

Another way is to work with a company that specializes in marketing and does it for lots of different restaurants. Each way has good and bad parts that you should think about before you decide what to do.


One key benefit of hiring an in-house team is the ability to have someone dedicated to managing the restaurant’s brand and reputation on a day-to-day basis.

An in-house team can oversee all aspects of your restaurant’s marketing efforts, including developing campaigns, setting up analytics systems, creating content, tracking social media conversations, and more.

They will also likely have a better understanding of your specific locale and target audience than any external agency could provide.

However, hiring an in-house team also requires a significant investment of both time and money.

In addition to salaries, you will also need to provide training, resources, and ongoing support to ensure that your marketing efforts are effective.

Furthermore, it can be difficult to find the right mix of skills necessary for successful marketing campaigns.

Specialized Agency

By contrast, working with a specialized agency offers several advantages over an in-house team. A good agency should have the experience and knowledge necessary to develop strategies tailored to the needs of your restaurant.

They can also save you money by providing access to a wide range of services without having to hire additional staff or buy expensive software licenses. These are some of the options for marketing agencies.

Finally, most agencies have relationships with digital advertising platforms such as Google Ads and Facebook, which makes it easier to reach your target audience.

The Decision Depends

Ultimately, the decision of whether to hire an in-house team or work with a specialized marketing agency will depend on your specific needs and budget. Consider both options carefully before making a decision.

If you have the resources, an in-house team can provide more control over your restaurant’s marketing efforts.

However, if you are looking for the cost of marketing savings and access to expertise, then working with a specialized agency may be the better option.

Let’s dig a little deeper:

What Roles Are Needed to Properly Execute Digital Marketing Tasks?

If hiring in-house, there are 5 positions you should be hiring. Here is what you’ll need:

• Digital Strategist

This person will be responsible for planning and executing the overall digital marketing strategy. They’ll be in charge of setting goals, researching customers, analyzing data, and creating campaigns that align with objectives.

• Content Marketer

The content marketer will create compelling content to engage target audiences through various channels such as blogs, social media posts, videos, webinars, and more.

• Social Media Manager

This person will manage all social media accounts for the restaurant including scheduling posts, responding to comments and messages, monitoring conversations about the brand, and more.

• SEO Specialist

The SEO specialist is responsible for optimizing content to help improve organic search engine rankings and visibility on search engine results pages.

• Paid Advertising Manager

This person will be in charge of managing the restaurant’s paid advertising campaigns, including Google Ads, Facebook Ads, and any other platforms used to promote the restaurant.

They’ll also track and measure ROI from each campaign.

Don’t Forget About Employee Benefits!

Just like with any other full-time employee, the in-house marketing team is going to need benefits. This includes: 

• Health and dental insurance

• Retirement savings plan

• Paid vacation days

• Training opportunities

• Flexible work schedule

By providing these benefits, you will ensure that your team is motivated to do their best and create successful marketing campaigns. This can go a long way in helping you reach your goals and get the most out of your marketing efforts.

Hiring a Marketing Agency Allows Restaurant Owners to Focus on What They Do Best

When you work with a specialized agency, you can be sure that your restaurant’s marketing needs are taken care of without having to worry about day-to-day operations when marketing businesses online.

A good agency should understand your goals and be able to provide creative solutions to help you reach them quickly. They can also manage multiple campaigns at once and offer support when needed.

This means that owners can focus on what they do best—running their restaurants—while knowing that the digital marketing goals side of things is being handled by experts.

Our Marketing Agency Has the Tools to Get Restaurant Owners the Results They Want!

At Our Marketing Agency, we understand the unique needs of restaurant owners. We are dedicated to helping them reach their goals with our comprehensive digital marketing services.

We have the expertise and tools required to develop successful strategies that drive awareness and sales for restaurants.

Whether you’re looking for SEO optimization, content creation, social media management, or paid advertising campaigns, we can help. Contact us today to learn more about how our agency can help you achieve your goals! 

Making an informed decision is key when choosing between hiring an in-house team versus a marketing agency—but don’t forget about employee benefits either way!

At Our Marketing Agency, we have the expertise and resources required to help you achieve success with your marketing efforts. Contact us today to learn more about what we can do for you!

In-House Marketing Vs. Agency

Marketing is a critical piece of any business yet it can be hard to determine if you should invest in an in-house marketing team or use a marketing agency. But, you’re not alone here.

Need more help making this decision? Our team at Breadth Marketing is happy to chat with you about which option would work best for achieving your marketing goals.

In the meantime, check out our blog for more articles like this one on a variety of marketing topics.

Previous Post

How to Market a New Restaurant

Next Post

VoyageMIA Hidden Gems Interview