Tanuki is a modern Asian restaurant with outposts throughout parts of Europe and two locations in Miami. The restaurant has been successful but has faced some challenges recently as its location has been affected by outside factors out of its control. As part of its strategy Tanuki celebrates special holidays to drive incremental sales including Valentine’s Day.
Client: Tanuki Market: Miami
During the past few years the restaurant offered special pre fixe menus for Valentine’s Day but lacked the proper marketing strategy to execute properly and drive the desired results.
Breadth created a comprehensive marketing strategy and plan for the restaurant which included the execution of its Valentine’s Day special. Tanuki offered a special 7-Course menu for which Breadth created a creative omni channel campaign.
Breadth leveraged Tanuki’s best attributes and highlighted the attractiveness of its experience.
The Paid Ad Campaign reached over 27,055 people, creating awareness of the brand and the Valentine’s Day initiative.
DIRECT FRONT END SALES
Overall, sales increased by 29% vs. LY and guest count by 95% vs LY. A total a 149 reservations were generated from this campaign, representing $17,731 in Sales and over $9,000 directly attributed to our paid ad campaigns. Paid ad campaigns generated an ROI of 569% and a ROAS of 603%.
DATA AND LONG TERM NATURE
The campaign also helped Tanuki grow its email database by 95 new contacts. By segmenting this data, Tanuki can now target and nurture these guests with future campaigns. Additionally, by retargeting those who engaged with their ads, Tanuki can continue to strengthen its relationship with its customers and achieve sustained success in the long run.