CLIENT

MARKET
Miami
Padrino’s restaurants is a third generation collection of Cuban restaurants in South Florida. The pandemic had ravaged the restaurant industry and, not being an exception, the company had also been deeply affected by the situation. The restaurant group had great potential but lacked the resources to properly execute all marketing initiatives. This is not an uncommon scenario in the hospitality industry and in this age of digital marketing which requires a diverse set of skills and specializations which can only be accomplished by a large team. This of course can be incredibly costly and complex to manage. The company needed a team that truly understood their needs and their business to create a new strategy and plan that could catapult the company into steady growth and to the next level.
APPROACH 
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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
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RESULTS
The plan has been executed and the results have surpassed expectations. The company has seen double digit growth on various KPI’s including sales, check average and guest count. Positive brand sentiment and awareness has also grown exponentially through the implementation of tailored content strategies that has helped position the Padrino’s brand as the best Cuban restaurant in Broward County. The Fort Lauderdale location was recently voted Best Cuban Restaurant.
The Results:
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22% Increase in check average
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35% Average Sales Increase vs. 2019 (pre-pandemic)
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25% Increase in direct online orders
The Breadth team continues to develop and implement an ongoing plan for 2022 and beyond.