Breadth Marketing

Bunbury is a well-established Argentine restaurant that has been a staple in the Miami dining scene for over a decade. Renowned for its authentic culinary experience and vibrant atmosphere, Bunbury has built a loyal customer base and become a beloved destination for both locals and visitors.

CHALLENGE

Establishment & Growth:
Over the years, Bunbury outgrew its original space due to its popularity, leading to a relocation in 2019 to a larger, beautifully designed venue. Despite thriving during the pandemic and even adding a lounge area to manage the overflow, Bunbury began facing significant challenges in the post-pandemic market.

Post-Pandemic Market Shift:
As Miami’s demographics shifted, many of Bunbury’s long-time local customers left the area due to rising rent prices. In their place, an influx of out-of-state residents moved in, altering the customer base and preferences. Simultaneously, the restaurant faced increasing competition from national restaurant groups entering the Miami market.

Rising Costs & Increased Competition:
Higher food and labor costs squeezed profit margins, while rising rent prices placed additional financial pressure on the business. Despite these challenges, Bunbury had never invested in marketing, relying instead on its established reputation and word of mouth.

Marketing Gap:
With the changing market dynamics and increased competition, it became clear that Bunbury needed a robust marketing strategy to sustain and grow its business in this new environment.

SOLUTION

Comprehensive Marketing Plan:
Breadth Marketing developed and executed a comprehensive marketing plan tailored to Bunbury’s unique challenges. The strategy focused on maximizing all revenue centers and attracting both new and repeat customers through targeted promotions and events.

Promotional & Events Calendar:
Breadth implemented a promotional and events calendar featuring concept-aligned events like “Noche Argentina” and “Dia del Amigo.” These events were designed to drive traffic and boost sales by resonating with both locals and the newer Miami residents. The calendar ensured that Bunbury always had something to attract diners, keeping the restaurant top of mind.

Event Lead Accelerator Program:
To address the underutilization of Bunbury’s event spaces, Breadth ran their Event Lead Accelerator program. This initiative generated a continuous flow of leads and significantly increased bookings for private events.

New Website Launch:
Breadth also launched a conversion-optimized website for Bunbury, designed to enhance user experience and drive key metrics. The new site effectively supports online reservations, increases private event bookings, and streamlines the process for online orders.

Ongoing Implementation:
Breadth continues to implement this comprehensive marketing plan, consistently driving these types of results for Bunbury. By staying ahead of market trends and maintaining a dynamic promotional strategy, Breadth ensures that Bunbury remains competitive and continues to grow in the evolving Miami market.