The Mexican

Program: Revenue Ramp Growth Program

Locations: Dallas, TX

The Challenge

The Mexican wanted to maximize revenue across private events, holidays, promotions, and ongoing campaigns, but needed a system and structure that could deliver both short-term spikes and long-term consistency.

The Strategy

Breadth’s Revenue Ramp Growth Program combined:

Private Event Growth System

Driving new inquiries and bookings for private events.

Traffic & Search Ads

Converting direct reservations from Google & Facebook.

Seasonal Campaigns

Leveraging holidays like Mother’s Day & Father’s Day.

Weekly Promotions

Launch Sunday Brunch and Patio Series to grow traffic on specific day parts.

The Results

Total in 60 Days: $100,156 trackable revenue added

May 2025

$60,902 trackable revenue

63 new leads → 15 quotes, 2 booked events
$3,058 in direct reservations
$16,925 from Sunday Brunch
$7,324 from Thursday’s Patio Music Series
50% Increase in sales YoY – Mother’s Day

June 2025

$39,254 trackable revenue

51 new leads → 4 booked events
$2,302 in direct reservations
$10,130 from Sunday Brunch
$8,806 from Thursday’s Patio Music Series
$11,065 from Father’s Day (15X ROI, 6.6X ROAS)

The Takeaway

Holidays are just the spark; consistency is the real win. With the right system, The Mexican turned seasonal spikes into steady, repeatable growth, adding nearly $100K in 60 days.

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