Padrino’s Restaurants

Program: Revenue Ramp Growth Program

Locations: 5 across South Florida

The Background

Padrino’s Cuban Restaurants have been a staple in South Florida for over 50 years. With five busy locations, Padrino’s is known for authentic Cuban cuisine, family-friendly hospitality, and a strong community presence.

Breadth Marketing has partnered with Padrino’s for over five years, supporting digital marketing, promotions, and growth campaigns across catering, private events, and dine-in.

The Challenge

Despite strong brand recognition and loyal guests, Padrino’s wanted to:

  • Grow catering by 100% and turn it into a consistent, trackable revenue stream (not just ad-hoc orders)
  • Fill private event space in Fort Lauderdale
  • Create engaging promotions to increase traffic across all 5 locations
  • Tie marketing efforts to measurable sales instead of “vanity metrics”

The Strategy

Breadth deployed a multi-pronged approach using the Revenue Ramp Growth Program and the Catering Growth Program:

Catering Growth Program

  • Built a dedicated catering funnel (ads, landing pages, tracking)
  • Created email/SMS campaigns targeting past catering customers & VIPs
  • Launched database reactivation sequences to revive old catering inquiries
  • Implemented office & corporate outreach campaigns to drive high-ticket orders
  • Designed seasonal catering promotions (holiday packages, office lunches, etc.)

Private Events Growth
(Fort Lauderdale focus)

  • Optimized event lead generation with ads targeting milestone celebrations & showers
  • Installed the AI Event Concierge for instant follow-up and bookings
  • Gave management visibility into pipeline & conversions

Promotions Across
5 Locations

  • Designed branded weekly & seasonal campaigns like:
    • Noche Cubana
    • Cuban Style Saturdays
    • Mojito Day
  • Each promotion backed by Meta ads, email, SMS reminders, and content
  • Ongoing performance tracking across locations with consolidated reporting

The Results

Catering Growth Program

  • +85% YoY catering revenue growth
  • Increased catering order frequency from occasional to consistent weekly flow
  • Office/corporate orders became a recurring channel

Private Events – Fort Lauderdale

  • New event campaigns generated steady leads and bookings
  • Converted family celebrations, bridal/baby showers, and rehearsal dinners

Promotions – Across 5 Locations

  • +13% average YoY sales growth across all restaurants
  • Signature campaigns like Noche Cubana and Cuban Style Saturdays became recurring, traffic-driving events
  • Introduced new revenue spikes with themed promotions (Mojito Day, holiday activations)

Keys to Success

Consistency

Multi-channel campaigns (ads, email, SMS) running in sync

Systems

Clear attribution with tracking links and CRM tied revenue to specific campaigns

Variety

Balanced long-term growth (catering, events, reservations, online orders) with short-term spikes (promos/events)

Partnership

5+ years of alignment meant Breadth deeply understood Padrino’s brand and operations

The Operator’s Voice

“Professional, friendly, attentive, and incredibly knowledgeable. They are result-driven, focusing on how each initiative directly affects the bottom line. Having a restaurant background, Sebastian speaks from his first-hand experience which is utterly invaluable. I’ve worked with a fair share of marketing companies and very quickly am disappointed by their lofty goals and lackluster outcome. I highly recommend Breadth Marketing to any and all looking for a competent and equipped team.”

— Laura E. Padrino , Padrino’s Restaurants —

The Takeaway

Over five years, Breadth helped Padrino’s turn marketing from an expense into a revenue engine. By combining the Catering Growth Program with the Revenue Ramp Program, Padrino’s achieved:

  • 85% YoY catering growth
  • 13% overall sales lift across 5 locations
  • A proven marketing system keeps delivering growth

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