Bunbury

Program: Revenue Ramp Growth Program

Locations: Miami, FL

The Background

Bunbury, a modern Argentine restaurant in Miami, is known for its intimate atmosphere, authentic flavors, and strong community appeal.

Breadth Marketing began working with Bunbury in 2023. Within the first year, Bunbury went from struggling to maintain profitability to achieving consistent growth — transforming their marketing from a cost center into a revenue engine.

The Challenge

Bunbury needed to:

  • Improve private event bookings and establish a reliable pipeline
  • Create holiday and signature promotions that could reliably drive traffic and sales
  • Turn marketing activity into trackable, measurable results tied directly to revenue

The Strategy

Breadth deployed a combined Revenue Ramp Growth Program and Private
Event Growth Program, focused on:

Private Events Growth

  • Event-specific ad campaigns targeting milestone celebrations and group dining
  • AI Event Concierge for instant follow-up and booking confirmations
  • CRM pipeline visibility for every inquiry

Holiday Promotions

  • Father’s Day campaign with targeted Meta + Google ads, email/SMS outreach, and countdown reminders
  • Focused messaging around family gatherings and special menus

Signature Event Marketing

  • Creative concepting and full-funnel campaign for “Noche Argentina”, a special themed dining event
  • Digital ads, email, and SMS driving early reservations and event awareness

The Results

Private Events

  • $16,000 in booked revenue in the first 30 days
  • Full event pipeline established and maintained month after month

Holiday Promotions

  • +45% YoY increase in Father’s Day sales, +52% YoY increase in Mother’s Day
  • One of the strongest holiday campaigns in Bunbury’s history

Signature Event – “Noche Argentina”

  • Sold-out event every month
  • +29% increase in net sales compared to average day

Overall Business Impact

  • Within the first year of partnership, Bunbury went from operating at a loss to achieving consistent profitability

  • Marketing now tied directly to revenue through CRM attribution and ROI reporting

Keys to Success

Full-funnel execution

Ads, email, SMS, website and follow-up all aligned around key dates

Consistency

Ongoing promotions + private event campaigns working in parallel

Proof of ROI

Clear revenue attribution gave ownership visibility and confidence

The Operator’s Voice

“Breadth helped us create a consistent system for events and promotions. For the first time, we can see the impact of marketing on revenue, and the results speak for themselves.”

— Bunbury ownership/GM —

The Takeaway

By combining Breadth’s Revenue Ramp Growth Program with the Private Event Growth Program, Bunbury achieved:

  • $16K in private events booked in the first 30 days
  • +45% YoY growth on Father’s Day sales
  • Sold-out signature event (+29% net sales)
  • A business transformation — from financial strain to consistent profitability

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