Padrino’s Catering Growth Program

Program: Catering Growth Program

Locations: 5 across South Florida

The Background

Padrino’s Cuban Restaurants have been a South Florida staple for over 30 years, serving authentic Cuban cuisine across five busy locations.

Breadth Marketing has worked with Padrino’s for over five years, supporting growth across catering, private events, and promotions. In 2024, leadership wanted to make catering a strategic revenue driver, not just an occasional add-on. Their goal: double catering revenue.

The Challenge

Before Breadth, catering was treated as a side channel. The brand had strong dine-in traffic and family loyalty, but catering growth had plateaued. The challenges were clear:

  • No systematic strategy for generating catering orders
  • Limited visibility on who was visiting the catering page
  • Reliance on one-off flyers, bags, or posts instead of campaigns
  • No recurring order framework to turn one-time catering buyers into long-term clients

The Strategy

Breadth Marketing deployed the Catering Growth Program, a full-funnel
catering system designed to make catering a repeatable, measurable revenue
stream.

Seamless Online Ordering

  • Guided Padrino’s to enable direct catering ordering via Appfront
  • Optimized flow + added professional tray photos to increase conversion confidence

Targeted Demand Generation

  • Corporate cold outreach campaigns to local offices and decision-makers
  • Paid media targeting corporate and event planners

Website Visitor ID
& Retargeting

  • Activated data capture on the catering page to identify anonymous visitors
  • Retargeted non-converters with ads and offers

Promotions That Drive Action

  • Designed limited-time offers (LTOs) to add urgency and drive trial

Database Reactivation
& Marketing

  • Email + SMS campaigns to past guests highlighting catering options
  • Leveraged existing database with zero extra ad spend

Recurring Order Pitch

  • Built a framework for converting one-time catering buyers into weekly office clients

SEO for Catering Buyers

  • Optimized website content and structure for catering keywords
  • Result: #1 rankings for multiple high-intent catering searches

Full-Funnel Presence

  • In-store signage
  • Email signature promos
  • Organic social content
  • Staff training to ensure operations were aligned

The Results

+85% YoY growth in catering revenue within 90 days

Consistent flow of corporate + family catering orders

#1 search rankings driving inbound catering demand

Recurring corporate orders established as a new revenue channel

What Made the Difference

Ecosystem vs. one-off tactics

Every channel worked together, from ads to SEO to in-store signage

Data visibility

Retargeting site visitors who didn’t convert on first touch

Recurring framework

Turned catering from “nice to have” into a predictable, weekly revenue pillar

The Operator’s Voice

“We’re already up 85% in catering sales compared to last year. This has become a real growth engine for us,we’re now getting corporate orders every week and closing in on our goal of hitting 100% growth.”

— Laura E. Padrino , Padrino’s Restaurants —

The Takeaway

By making catering a core revenue pillar, Padrino’s achieved 85% YoY catering growth in just 90 days. With a system in place, catering has become a predictable, trackable revenue stream, not just an occasional add-on.

  • Program Used: Catering Growth Program

Book a Catering Growth Audit

 Discover how Breadth can help you turn catering into a consistent six-figure revenue channel.